Danone and Stefanie Graf announce new partnership

Since May of 2010 the former professional athlete and tennis legend Stefanie Graf is the new testimonial of Danone Germany and can currently be seen in German TV in a commercial spot for Danone. In this commercial Stefanie Graf calls attention to Danone Actimel as a component of a balanced diet.

In special focus of the partnership between Stefanie Graf and Danone stands the functional food Danone Actimel. As a product with healthy benefit, Actimel supports the body’s defenses when being consumed regularly. Balanced diets as well as an overall healthy style of living are vital to further activating one’s defenses. All the more important it is to show the consumers how to integrate a healthy way of living into everyday life.

Danone Germany and Stefanie Graf are happy about their joint partnership. “I like putting myself out for healthy nutrition”, says the former professional athlete. Also for Danone the topic of healthy nutrition is always a focal point. The company especially knows to value the partnership with Stefanie Graf, since the German tennis legend incorporates/stands for an active and healthy lifestyle and such is an ideal spokeswoman for the functional food Actimel.

“Nutrition and exercise are the cornerstones of a healthy lifestyle”, explains Marion Fürst, director external communication, science and nutrition of Danone. “But also relaxation and humor are important for our well-being. Stefanie Graf has all that. As a former professional athlete she is not only an expert regarding personal fitness and healthy eating. She also is a business woman, wife and mother. In this respect she is very similar to many of our consumers. All this makes her the ideal spokeswoman for our company and its products. “

Within the scope of the partnership Stefanie Graf also supports Danone in public relations with concerning the topic “Healthy Lifestyle”. For that, Danone originated an own website, on which Stefanie Graf motivates consumers with her own tips and tricks to living such a healthy life (http://www.actimel.de/healthylifestyle/.